Aerial view of 24513 Walnut St with the parcel outlined, at Walnut St and Lyons Ave in Old Town Newhall

Broker Opinion of Value

24513 Walnut St

Newhall (Santa Clarita), CA 91321 · one parcel, three addresses: 24513, 24515 and 24519 Walnut St

Prepared for Cynthia Piana, Rose Real Estate LLC · July 2026

Start here

Exclusively prepared by the LAAA Team at Marcus & Millichap

The 30-second version
  1. Why the LAAA TeamThe team behind the sale on your own street, and the closings that back it up.
  2. The story so farThree listings, 22 months, and what actually happened, without the blame.
  3. What buyers are actually payingWho the real buyer is, and how six rebuilt sales bracket your property.
  4. The development story, testedEvery claim from the old listings, checked against the city's own documents.
  5. The real upsideNo city rent control, a backyard-unit play, and the options that come with the triplex.
  6. The price, and how we sell itThe number, your first 45 days, and the plan to get there.
01

Why the LAAA Team

The LAAA Team of Marcus & Millichap is pleased to present this opinion of value for your property at 24513 Walnut St. We sold 24966 Walnut St, a few doors up your own street, this past September, and this document is what we found when we studied your property the same way. Before the numbers, here is that sale, the team behind it, and the track record it sits inside.

Map of your street showing 24513 Walnut and 24966 Walnut, which we sold
Your street. We closed 24966 Walnut, a few blocks north, this past September. That sale is what prompted your call. Map data: Google.
465+
Closings
$1.47B+
Sales volume
4,200+
Apartment units sold
24966 Walnut St, Newhall
Your street
24966 Walnut St, Newhall
Sold$1,825,000
Units9
Per unit$202,778
ClosedSept 2025
On market33 days

Nine units on your own street, sold for 40-year owners with the roof, electrical and termite work still on the to-do list. This is the sale that prompted your call.

4503 Castle Lane, La Cañada Flintridge
Triplex
4503 Castle Lane, La Cañada Flintridge
Sold$1,280,000
Units3
Per unit$426,667
Per SF$548
ClosedApril 2026

A triplex in a city with barely 70 apartment buildings, the same scarcity story as yours. 13 offers in the first week; the sellers completed a 1031 exchange into passive income real estate.

12800 Oxnard St, North Hollywood
Triplex
12800 Oxnard St, North Hollywood
Sold$1,125,000
Units3
Per unit$375,000
Per SF$347
ClosedMarch 2025
On market35 days

A rent-control-exempt triplex sold in a hard financing market, with the price adjusted 10% to reach the right buyer.

2907 W Riverside Dr, Burbank
4 units, residential financing
2907 W Riverside Dr, Burbank
Sold$1,590,000
Units4
Per unit$397,500
Per SF$526
ClosedMay 2026
Result98% of ask

A fourplex in the Burbank Media District that qualified for residential 1-4 unit financing, the exact loan your buyer will use. The deal closed after a re-trade, at 98% of the final asking price.

Glen Scher
Glen Scher
Senior Managing Director Investments
Co-Founder, LAAA Team · Marcus & Millichap, Encino
(818) 212-2808 Glen.Scher@marcusmillichap.com
CA License 01962976
Filip Niculete
Filip Niculete
Senior Managing Director Investments
Co-Founder, LAAA Team · Marcus & Millichap, Encino
(818) 212-2748 Filip.Niculete@marcusmillichap.com
CA License 01905352

02

The Story So Far

Your property has been marketed three times since September 2024, at three different prices, and it has not sold. We want to walk through exactly what happened, because those three attempts are the clearest evidence available on who the real buyer is and what they will pay.

September 2024 · Listing 1
$1,550,000 · marketed as a 22,350 SF mixed-use development site
178 days on market. Expired March 2025, without selling.
June 2025 · Listing 2
Launched at $1,250,000, reduced to $1,195,000 · marketed as an investment and redevelopment play
Expired without selling.
January 2026 · Listing 3
$1,249,000 · marketed on a new state transit density law, SB 79
175 days on market. Canceled July 7, 2026, without selling.
MLS records on file, available on request

The prior campaigns leaned on a complicated entitlement story. The rules around this parcel are genuinely intricate, and some of them were clarified while your listings were running. We verified every one of them against the city's own documents, with the sources one tap away.

Three listings at three prices did not sell. That is useful evidence, not a discouraging sign: it shows where the market has not met a development-story price, and it points toward the buyer who will actually pay. Two nearby sales show how this segment clears once it reaches the right price.

The property most like yours

10030 Pinewood Ave, Tujunga

Three detached homes on an 11,048 SF lot, long-term tenants paying far under market, tenants covering their own utilities. The closest match to your property that has sold recently.

$1,195,000 $1,100,000 SOLD $1,050,000

51 days, December 2024. It did not sell at that price. Once repriced to meet the income buyer, it sold quickly.

Even the renovated one repriced

25252 Atwood St, Newhall

Same zip code, three units, fully renovated, new ADU, pool, and rents near $8,000 per month at market. The finished version of your property.

$1,175,000 SOLD $1,150,000

26 days, May 2026. Its first listing did not sell either. Priced right the second time, it sold in under a month. That is the ceiling for our neighborhood, set by a building in far better condition than yours.


03

What Buyers Are Actually Paying

The buyer for your property is not a developer with a spreadsheet full of maybes. It is an investor or an owner-user with a conventional loan who wants three rentable units in a city with no local rent control. Here is how that buyer prices it.

Your rents sit about 18% below market. That gap is what a buyer pays for.

Your three units bring in $5,700 per month today. The same units at today's market rents support about $6,950 per month, a gap of about 18%. Buyers in this segment pay for that gap instead of discounting it, because the gap is their upside.

Front duplex, unit A (1 bedroom)
Today
$1,800
Market
$1,950
Front duplex, unit B (2 bedroom)
Today
$1,800
Market
$2,400
Rear house (2 bedroom, 2-car garage, yard)
Today
$2,100
Market
$2,600

One sentence on the law: state rule AB 1482 lets rents on sitting tenants rise 8% this year and 8.7% starting August 2026, and each unit resets fully to market whenever a tenant moves out on their own. There is no Santa Clarita rent board on top of it. Unit mix and market figures get confirmed at the walkthrough.

How buyers actually priced the recent sales

We rebuilt every recent comparable sale on the identical basis, the way a residential income appraiser does it. The pattern is consistent: the best matches cleared at 12.15 to 12.36 times the yearly market rent. Price followed what the units can earn, not what a long-term rent roll happens to collect.

25252 Atwood St, Newhall
Renovated + new ADU + pool · same zip
$1,150,000
SoldMay 2026 · 26 days
Per unit$383,333
Per SF$409
Rent multiple11.98x market
The neighborhood ceiling. Fully renovated, with rents near $8,000 per month at market. Your property sits below it exactly as far as the renovation gap says it should.
1237 Coronel St, San Fernando
3,106 SF triplex · same no-rent-board regime as Newhall
$1,090,000
SoldAugust 2024
Per unit$363,333
Per SF$351
Rent multiple14.49x in place
The highest clean sale in the ring, and the best regulatory match to your property. Big building, big units, one renovated.
10427 Oro Vista Ave, Sunland
3x 2BR · LA City rent control (stricter than yours)
$1,075,000
SoldJuly 2025 · 6 days
Per unit$358,333
Per SF$376
Rent multiple12.36x market
Rents were even further under market than yours, one unit at $1,166. It still sold over asking in 6 days, at the market rent multiple.
10030 Pinewood Ave, Tujunga
3 detached homes, big lot · LA City rent control
$1,050,000
SoldDecember 2024 · 51 days
Per unit$350,000
Per SF$395
Rent multiple12.15x market
Your property's closest physical twin, carrying a stricter rent regime and a car-dependent location. It sets your floor, and you beat it on location, rules and income health.
11344 Santol Dr, Sylmar
Canyon location · county rent program · 4th non-conforming unit
$899,000
SoldDecember 2025
Per SF$302
Per bedroom$179,800
Rent multiple11.19x in place
The freshest sale, printed low for reasons your property does not have: seclusion, a harsher rent program, and a fourth unit lenders would not count.
216 Harding Ave, San Fernando
Vacant original-condition fixer · 1,560 SF
$760,000
SoldJanuary 2025 · 9 days
Per unit$253,333
Result101% of asking
Rent multiple10.56x market
The absolute floor: a small, empty fixer that still sold in 9 days.
Map of the six comparable sales across the north San Fernando Valley with the subject property marked
The six sales we rebuilt, from the Harding floor at $760,000 up to the Atwood ceiling at $1.15M, ring your property across the valley. Your navy pin sits in Newhall at the top. Pins rooftop-measured. Map data: Google.
Close-up map of Newhall showing the subject, the renovated Atwood comp, and 24966 Walnut
Newhall, up close: your property, the renovated Atwood sale that sets the ceiling, and 24966 Walnut a few blocks north, which we sold this past September. Map data: Google.

Where the sales put your property

Stack those sales on every metric at once, price per unit, price per square foot, price per bedroom and the rent multiple, and they bracket your property between the Pinewood floor and the Atwood ceiling. Your property sits between the Pinewood floor at $350,000 per unit and the Atwood ceiling at $383,333, above its physical twin and below the fully renovated one, exactly where its condition and its no-rent-board zip code place it. There is a second buyer to price before we give you the final number.

Per-unit bracket
$350,000 to $383,333Pinewood floor to Atwood ceiling
Per-bedroom bracket
$210,000 to $230,000Pinewood floor to Atwood ceiling
Per-SF bracket
$395 to $409Pinewood floor to Atwood ceiling
Where the ring cleared
12.15x to 12.36xyearly market rent, best matches

04

The Development Story, Tested

Three listings sold you a development story. We did not argue with it. We tested it, claim by claim, against the city's own planning documents and the state's own laws. Every card below shows what the listings said and what the record says, with the source one tap away.

Overhead view of the 24513 Walnut St parcel
Your parcel: 9,379 SF, roughly 75 by 125 feet, with a rear alley. Imagery: Google.
What the listings said
"Approximately 22,350 SF of mixed-use building potential."
What the city's documents say

By right, the code caps a new building here at roughly 15,600 SF, and that is before parking and open space shrink it further. Getting anywhere near 22,350 SF requires two separate discretionary city approvals that can simply be denied.

What the listings said
"SB 79 transit-oriented allowances" let a developer build tall and dense here.
What the law says

SB 79 only applies near stations running 48 or more trains a day. Newhall's station runs 30. The state's official regional map, published June 2026, does not include Newhall. The law does not touch this parcel.

Map showing the subject property 0.26 miles from Newhall Metrolink, inside a half-mile ring
Your property sits 0.26 miles from the Jan Heidt Newhall Metrolink station, rooftop-measured, well inside the half-mile ring that turns on the parking relief below. That short walk also earns a Walk Score of 92, a Walker's Paradise. It is not close enough to trigger the state density law, which needs far more trains. Map data: Google.
What the listings said
"Little to no parking requirements."
True, and worth keeping

This one holds up. A 2022 state law, AB 2097, bans parking minimums within a half mile of any rail station, and your property sits 0.26 miles from Newhall Metrolink. It has been true since 2023 and it survives everything else on this page.

What the listings said
"Three stories, 35 feet allowed."
True

Correct as stated: the Corridor Zone allows 3 stories and 35 feet by right. What the listings left out is that a new building here must be mixed use, apartments only go above a commercial ground floor, and 100% residential is not allowed by right.

What can a builder actually pay for your land?

A builder works backward from the finished building's value: subtract construction costs, subtract the margin their lender and equity partner require, and whatever is left is what they can pay for your land. We penciled this at the friendliest defensible inputs a builder could claim in 2026: a finished value near $6.97M, hard construction costs of $250 per SF, soft costs at 15%, a 4.75% exit capitalization rate, a 7.5% construction loan rate, and rents at the level of the newest project in Old Town Newhall. Our benchmark for a deal a disciplined developer and their lender will actually fund is roughly a 15% margin; thinner than that, most capital sources pass.

$1,550,000
4.7% builder profit. Far below the margin builders and their lenders typically require.
$1,249,000
9.6% builder profit. Still below what this asset class typically needs to get funded.
$1,095,000
12.1% builder profit. Thin but real. An aggressive local builder can finally raise a hand at this number.
$917,000
15% builder profit, our benchmark for a disciplined developer. Roughly what the land is worth under that standard.
LAAA land residual model, on file

Even at these developer-friendly inputs, development math supports $900,000 to $1.1M for this land, the same range the income buyer pays for the triplex. The prior prices captured neither buyer. Larger projects that do get built in LA typically buy land at these residual numbers rather than retail asking prices, or they carry subsidies; a small infill lot like this one has neither.


05

The Real Upside

Correcting the development story does not mean your property is ordinary. It carries a stack of genuine advantages. The buyer pays for the triplex; everything below comes with it.

01

No city rent control

Santa Clarita has no rent board. Only the light state cap applies, 8.7% yearly from August, with full reset to market on turnover. Most competing LA listings cannot say that, and the sales show buyers pay up for it.

02

Three detached, house-like buildings

No shared walls, a 2-car garage, a yard and a rear alley on a 9,379 SF lot. It rents like houses, and owner-user buyers can live in one and collect from two.

03

A backyard-unit play, on our estimate

Your lot may support 1 to 2 additional backyard units, subject to site feasibility, city review, and final buyer diligence. State law requires ministerial review within 60 days and no public hearing for a qualifying unit. On our estimate, each could cost roughly $275,000 to $325,000 to build, would rent free of the state cap for 15 years, and could be worth roughly $330,000 to $375,000 once built.

04

Zero parking minimums make the math work

Because the city cannot require a single parking space here, a backyard unit does not have to surrender a covered stall or the lot area to build it, which is often what kills the idea on a small lot. The same relief is what lets any future project pencil at all: no ramps, no podium, no spaces eating the ground floor. On this parcel that constraint is simply gone.

05

A free option on the train

A funded Metrolink upgrade targets 30-minute service around 2028. If Newhall ever reaches 48 daily trains, the state density law switches on for this parcel. Nobody should pay for that today, and nobody has to: it rides along free.

06

Genuine scarcity

There are 28 triplexes in this zip code, per our owner census. The median owner has held for 28 years, and only 2 have traded at arm's length since 2018. Proper pricing gives a property like this a better chance to move quickly.

One thing to protect while you sell

The city treats your three units as a legal use that predates today's zoning. If the buildings ever sit empty for more than 60 days, that residential status can expire, which would hurt every type of buyer. Keep tenants in place while we market, and any buyer planning a heavy renovation should phase the work. Have counsel confirm the specifics before acting on this.

What if you wait?


06

The Price, and How We Sell It

Everything above converges on one number. The income buyer's math and the builder's math, run independently, point at the same place. Most properties can only reach one buyer pool. This one reaches both.

The income buyer's math

$1,095,000

13.1 times the yearly market rent, against recent clean sales at 12.15x to 13.8x. The premium over the middle is earned by no city rent control, the free options in the upside section, and how rarely this product trades here.

The builder's math

$1,095,000

A 12.1% development margin at the friendliest defensible inputs. Thin, but for the first time in three listings, a number an aggressive local builder can actually underwrite.

One price both buyer pools can reach.

Our recommendation

List at $1,095,000
Expected sale
$1,020,000 to $1,065,000
93% to 97% of list, consistent with how this segment has cleared
Built-in discipline
Day 30 to 45 review
Our recommended checkpoint, at $1,049,000, decided in advance rather than reacted to after the fact
Buyer financing
Conventional 1-4 unit
Residential loans, 20% to 25% down. The widest, fastest pool for this asset
Download this opinion as a PDF

The full matrix

PricePer unitPer SFPer bedroomRent multiple (market)Year-1 return
$995,000$331,667$421$199,00011.9x4.57%
$1,020,000$340,000$431$204,00012.2x4.42%
$1,049,000$349,667$444$209,80012.6x4.26%
$1,065,000$355,000$451$213,00012.8x4.17%
$1,095,000 · list$365,000$463$219,00013.1x4.02%
$995,000
Per unit$331,667
Per SF$421
Per bedroom$199,000
Rent multiple11.9x
Year-1 return4.57%
$1,020,000
Per unit$340,000
Per SF$431
Per bedroom$204,000
Rent multiple12.2x
Year-1 return4.42%
$1,049,000
Per unit$349,667
Per SF$444
Per bedroom$209,800
Rent multiple12.6x
Year-1 return4.26%
$1,065,000
Per unit$355,000
Per SF$451
Per bedroom$213,000
Rent multiple12.8x
Year-1 return4.17%
$1,095,000 · list
Per unit$365,000
Per SF$463
Per bedroom$219,000
Rent multiple13.1x
Year-1 return4.02%

Year-1 return is the buyer's first-year yield on today's rents after property taxes reset at the sale price. Operating costs are presented on a broker-benchmarked basis; seller operating statements were not available at the time of preparation, and buyers verify actual costs in escrow.

Your first 45 days

Here is exactly how the listing runs once you say go.

  1. Week 1, launch across all four lanes at once

    Photography, the residential MLS listing with full syndication, the exchange-buyer email, and the direct outreach to triplex owners all go out in the first week.

  2. Weeks 2 to 4, showings with a report to you every week

    We run the showings and buyer calls, and you get a written update each week on the traffic, the feedback, and where the interest is real.

  3. Day 30 to 45, our recommended price review

    If the right buyer has not surfaced, we adjust to $1,049,000 on schedule, decided in advance rather than reacted to after the fact.

  4. Offer review and negotiation

    We bring you every offer with the terms side by side, and negotiate price, deposit, and timeline to protect your position.

  5. A 30 to 45 day escrow on conventional financing

    The residential 1-4 unit loan your buyer uses closes on a normal residential timeline, not the long commercial one.

A marketing plan that looks nothing like the last three

The last three campaigns aimed one story at one narrow slice of buyer. We market to everyone who can actually pay.

  1. The residential buyer, where they actually shop

    Full residential MLS exposure with complete syndication, built for owner-users and small investors on conventional loans. Your last listings ran as commercial stories; this one runs where 1-4 unit buyers live.

  2. The LAAA exchange-buyer network

    Investors exiting other buildings on a 1031 clock need exactly this: clean, no-rent-board, sub-$1.1M product. We market to our own active exchange list first.

  3. The people who already own this product

    Direct outreach to every triplex owner in 91321 and the surrounding valley, the 28-property census plus the ring. We will contact the owners most likely to understand this product.

  4. The builder short list, with the honest math

    We give local builders the same margin ladder, with the pricing already tied to their underwriting. At $1,095,000 the aggressive ones can finally engage.

Your questions, answered straight

Can't someone build 5 stories here?

Not by right. The city's plan caps this block at 3 stories and 35 feet, and every taller path, including the new state transit law, either does not apply to this parcel or requires discretionary approvals a buyer cannot count on. A 5-story project was approved on Main St in 2025, but only after a contested public hearing, which is exactly the risk builders discount your land for.

What about the train law everyone mentioned?

SB 79 requires 48 daily trains at the station; Newhall runs 30, and the state's official June 2026 map leaves Newhall off. If a funded upgrade someday pushes service past the line, the law would switch on, and your buyer inherits that upside for free. We would not recommend asking a buyer to pay for that today.

Why didn't it sell at $1,249,000?

The price sat in a gap neither buyer pool could reach, and 175 days in that gap is not free: taxes, insurance, and upkeep on a 1926 building keep running, with nothing coming in to offset them. A listing that sits that long can also make buyers assume something is wrong and price lower when they do look, so each cut from a stale position reads as pressure rather than strategy. The number was the mismatch, not the property.

LAAA land residual model, on fileMLS records on file, available on request
Why exactly $1,095,000?

It is the highest number both buyer pools can still reach, and the two directions around it are the reason. Price above it and you re-enter the exact zone the market passed on for 22 months: buyers skip the listing, it sits, and you end up cutting anyway from a weaker position. Price below it and you hand away the premium your no-rent-board zip code has earned, and you invite the lowball offers that a too-cheap list price always attracts. This number sits right at the top of what is defensible, with the day 30 to 45 review as the safety valve if the market disagrees.

What if I wait a year or two?

Your rents can only rise 8.7% a year on sitting tenants while a 1926 building keeps aging and costs keep climbing. The train catalyst has no date and a real chance of never hitting the 48-train line. Meanwhile the sub-$1.1M conventional-loan buyer pool remains active. Waiting means giving up today's active buyer pool for a market we cannot predict.

Call Glen · (818) 212-2808 Text